Work with range.

Led Nextiva's brand efforts, helping the business show up with consistency and quality across the full customer experience.

• Led brand efforts across the company to improve quality, consistency, and accuracy across touchpoints.
• Helped ensure the brand was experienced clearly and coherently whenever customers interacted with the business.
• Carried brand leadership into practical execution, not just top-level positioning.

Built video marketing into a measurable growth engine by combining strong storytelling with disciplined execution.

• Grew monthly YouTube subscribers by 300% within 8 months with a fully remote team and no added ad spend.
• Helped turn video into a more strategic growth channel for the business.
• Led creative output across a distributed team while maintaining quality and momentum.

Supporting the Tom Bajo Endowment through brand, website, and marketing work that helps keep critical-care patients connected with their families while carrying forward Dr. Tom Bajo's legacy of quiet generosity and care.

• Developed the organization's website and brand identity to give the endowment a clear, credible public presence.
• Lead ongoing marketing efforts that communicate the mission, stories, and impact of helping ICU families with food, lodging, transportation, and essential needs.
• Work with the team on fundraising events that honor Tom's legacy and help expand support for families during critical-care moments.

Directed creative across a wide range of brand and demand assets, raising the standard for how the company showed up visually and verbally.

• Provided creative direction for hundreds of digital and print assets.
• Led work across webpages, display ads, branded videos, ebooks, and event assets.
• Helped unify creative quality across a broad and fast-moving marketing surface.

Used video to improve conversion, strengthen brand communication, and support campaigns across product, events, and demand generation.

• Increased likelihood of webpage form submissions by 400% using branded video at key friction points.
• Wrote, directed, and produced social video ads that achieved top conversion performance in Facebook's platform ranking.
• Managed video campaigns across brand, product, and events with both in-house and freelance teams.

Co-ran a post-production-focused venture supporting the digital workflow needs of film and video productions in Los Angeles.

• Specialized in on-set data management, editing, coloring, and post-production supervision.
• Supported commercials, music videos, narrative shorts, and independent features.
• Worked across the full digital production pipeline for projects involving high-profile talent.

Worked independently as a director, writer, and producer, leading short-form film and commercial projects from concept through execution.

• Directed, wrote, and produced short films and commercials.
• Worked across all phases of independent filmmaking.
• Led teams to create distinctive, engaging visual storytelling work.

Built the formal creative and production foundation that later expanded into storytelling, direction, marketing, and brand work.

• Developed craft across film and video production, from planning through final delivery.
• Strengthened storytelling, production, and collaboration skills in a hands-on environment.
• Built the technical and creative base that carried into later directing, producing, and marketing work.